Five Steps To A Process Of Decision Making

Every marketer's aim is to gain access into the mind of a customer. It is important to understand what the consumer's decision-making process is and then help them to take a decision to purchase the product or service. The consumer decision-making process involves five steps: recognition of a need or want and search, comparison, choosing a products or services and evaluation. You may get more info about decision making by browsing d12 dice website.

Problem Recognition

Most decision making starts with some sort of problem. A consumer has a need or a want which they would like to be satisfied. They feel that something is missing and needs to address it so that they can feel normal. If you can determine the time when your demographic is likely to develop these wants or needs, it would be the perfect time to market to them. They ran out toothpaste, and now have to buy more.

Search Procedure

The majority of us are not experts on everything that is happening around us. In the searching phase we look to find products or services that can satisfy our needs or wants. Search Engines have become our principal research tool for finding answers. It's a quick and simple way to find what you want.

Do not forget real humans. Friends and family have all had different experiences and can provide us with suggestions. In most cases recommendations from real people, not the search engines is preferred. Trust is more important with those you know than a computer program.

Your past experiences may also be helpful in solving your issue. There is a chance that you have been through a similar situation in the past that helps you make the right purchase choice. It's not difficult to go through items and learn how to fix problems.

This is also when you begin the process of managing risk. You could draw a pros and. con's chart to help you make a decision. Many people do not wish to regret a decision so extra time being put into managing risk could be worth it. People tend to remember bad experiences more than good ones, so take that into account.

Evaluation of Alternatives

After the buyer has decided what they want or requirement, they can then to look for the most beneficial bargain. It could be determined by price, quality or other factors that are important to them. Customers read many reviews and compare prices, ultimately selecting the one that meets the majority of their criteria.

Selection Stage

After weighing all the factors that go into the decision the customers now decide what they'll purchase and where. They've already taken the risks into consideration and are definite on what they're looking to purchase. They might have had previous experience with this exact decision or maybe they succumbed to advertising about this item or service and want to try it.

Evaluation of Decision

Once the purchase has been completed, is it in line with the need or want? Are you happy with the purchase? The goal for every marketer is not for a one-time customer but for a recurring life-long customer. One bad experience of buyer's remorse and your brand perception could be tarnished forever. A positive experience can turn the customer a brand ambassador.